Georgia in numbers: what the 2025 and 2026 data show
We publish what can be checked: where each number comes from, what period it covers and what exactly it measures.
5.52m
overnight visits in 2025 — above pre-pandemic 2019
Reviewed September 23, 2026 · GNTA, Statistical data overview 2025
Two numbers for the same year
For the same year GNTA publishes two measures of international arrivals, and they point in opposite directions: one is up on 2019, the other is down. Overnight visits are guests who stayed in the country at least one night. Total visitor visits is the broader measure: it also counts same-day trips.
Overnight visits aren't a separate total but a part of visitor visits: everyone who stayed the night is already counted there. So the overall flow can shrink while the overnight share inside it grows. The source explains the gap this way: trips with an overnight stay recovered more strongly than same-day visits and cross-border transit. "Georgia has already welcomed more guests than in 2019" and "inbound travel hasn't recovered yet" are both true at once — they just describe different layers of the same market.
Assembled from several GNTA publications; each year uses the figure from the latest issue that reports it. Source: GNTA, Statistical data overview 2025 · Retrieved 2026-09-20
Assembled from several GNTA publications; each year uses the figure from the latest issue that reports it. Source: GNTA, Statistical data overview 2025 · Retrieved 2026-09-20
Six years on, against 2019, overnight visits stand at +8.7% and total visitor visits at −11.2%: what came back was guests, not border transit and same-day trips.
Where this number is from
- Period
- 2025 vs 2019
- What is measured
- Our calculation from published GNTA series: 5,521,866 against 5,080,478 overnight visits.
- Source
- GNTA, Georgian Tourism in Figures 2019 · PDF pp. 4, 7
- Retrieved
- 2026-09-20
Where this number is from
- Period
- 2025 vs 2019
- What is measured
- A different indicator from the same source: all visitor visits, same-day included. The market is up on overnight stays and still below on total flow.
- Source
- GNTA, Georgian Tourism in Figures 2019 · PDF pp. 4, 7
- Retrieved
- 2026-09-20
How much money that is
International travel receipts reached $4.69bn in 2025. These are balance-of-payments figures: the National Bank counts money that foreign visitors brought into the country and spent here — not the revenue of any particular hotel, guide or tour operator.
Where this number is from
- Period
- 2025
- What is measured
- Balance-of-payments data (NBG via GNTA), nominal US dollars. Country receipts, not hotel or operator revenue.
- Source
- GNTA, Statistical data overview 2025 · PDF pp. 3–4, 7
- Retrieved
- 2026-09-20
The total is growing faster than overnight visits over the same period, but that doesn't prove each tourist is paying more: the final figure is shaped by the lari-dollar exchange rate, how long trips last and the market mix — which countries guests come from. The source says outright that it doesn't break down the gap between growth in money and growth in visits by cause.
Assembled from several GNTA publications; each year uses the figure from the latest issue that reports it. Source: GNTA, Statistical data overview 2025 · Retrieved 2026-09-20
The bars compare international travel receipts in 2019 and 2025: in the latter year the country took in $4.69bn.
Where this number is from
- Period
- 2025
- What is measured
- Balance-of-payments data (NBG via GNTA), nominal US dollars. Country receipts, not hotel or operator revenue.
- Source
- GNTA, Statistical data overview 2025 · PDF pp. 3–4, 7
- Retrieved
- 2026-09-20
How the trip itself is changing
In the second quarter of 2026 trips got longer and spend per visit went down: both numbers come from the same Geostat survey for the same period, so they can be compared directly.
average nights per visit
spending per visit
The source records both changes but doesn't break them down by cause: the market mix, the purpose of trips and prices on the ground may all have played a part — the source doesn't say how much each factor weighs.
Total spending across all visits in the quarter moved because of two effects at once — the number of guests and spend per visit — not a single trend: the source shows this arithmetically, without explaining what lies behind each change on its own.
What these numbers can't tell you
Number of trips isn't number of tours sold. Border statistics count visits, not how many were organised through an agency, how many were independent and how many were the same person coming back.
Receipts in dollars and spending in lari are different series. The first is a National Bank balance-of-payments estimate for the whole country, the second a Geostat survey of visitors; you can't add them up or compare them directly.
2022's growth rates aren't a benchmark. The source attributes them to a low pandemic base and itself calls it a mistake to project those rates onto a mature market.
2026 isn't over yet. The quarters published so far don't cover the summer peak, and the full-year figure will only appear once the year is over.
What this means for your trip
The numbers above show one thing: trips have got longer and spend per visit has gone down. What follows isn't about those numbers but about how we build routes ourselves.
In our experience, fewer transfers and more time in each place makes for a better trip: less packing and driving, more of the place itself. That's our approach, not a conclusion drawn from the statistics. Browse the destinations or tell us what interests you — we'll build a route around your days and budget.
Every number on this page comes from publications of the Georgian National Tourism Administration and Geostat, with its period, definition and link in the disclosure next to it. Changes against 2019 are our own calculation from the published series.
Reviewed: September 23, 2026